Ehavioral Advertising: Tracking, Targeting, and Technology

Citation
Federal Trade Commission, Ehavioral Advertising: Tracking, Targeting, and Technology (Nov 1-2, 2007) (full-text).

Overview
The FTC hosted a Town Hall that brought together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues raised by the practice of tracking consumers' activities online to target advertising &mdash; or "behavioral advertising." The Town Hall was a follow-on to a dialogue on behavioral advertising that emerged at a November 2006 FTC forum, "Tech-Ade," which examined the key technological and business developments that would shape consumers' core experiences in the ensuing ten years.