Customer

A customer, also called client, buyer, or purchaser, is usually used to refer to a current or potential buyer or user of the products or services of an individual or organization, called the supplier, seller, or vendor. This is typically accomplished through purchasing or renting the goods or services. However, in certain contexts, the term customer also includes by extension anyone who uses or experiences the services of another. A customer may also be a viewer of the product or service that is being sold despite deciding to not buy them.