Deep link

Most websites have a home page to which all subsidiary pages are linked. A home page is akin to a front door that users open to gain access to the website’s contents. Often, a website’s commercial applications, such as advertising and other commercial solicitations, are displayed as the user enters the site’s front door and proceeds through the first few subsidiary pages. A deep link can bypass a website’s introductory pages, and therefore its commercial applications, sending a user directly to the site’s content or particular service.