Mobile Application Privacy Policy Framework

Citation
Mobile Marketing Association (MMA), Mobile Application Privacy Policy Framework (Jan. 25, 2012) (full-text).

Overview
This is thefirst guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The guidelines address key issues including:


 * Annotated guidance on core privacy principles and consumer-friendly language for developers to consider using
 * Ways to inform users on how data is obtained and used, and
 * Guidance on security and confidentiality of information.