Online Behavioral Tracking and Targeting Concerns and Solutions

Citation
Online Behavioral Tracking and Targeting Concerns and Solutions, Legislative Primer (Sept. 2009) (full-text).

Overview
In order to protect the interests of Americans, while maintaining robust online commerce, this Primer recommends that Congress enact clear legislation to protect consumers' privacy online that implements the Fair Information Practice Principles. While these recommendations are not exhaustive, they do represent areas in which the leading organizations concerned with consumer privacy are in consensus.