Guidebook on APEC Privacy and Trustmark

Citation
APEC, Electronic Commerce Steering Group (ECSG), Guidebook on APEC Privacy and Trustmark (APEC#212-CT-03.2) (Nov. 2012) (full-text).

Overview
APEC economies endorse the principles-based APEC Privacy Framework as an important tool in encouraging the development of appropriate information privacy protections and ensuring the free flow of information in the Asia Pacific region.

The Framework is intended to provide clear guidance and direction to businesses in APEC economies on common privacy issues and the impact of privacy issues upon the way legitimate businesses are conducted. It does so by highlighting the reasonable expectations of the modern consumer that businesses will recognize their privacy interests in a way that is consistent with the Principles outlined in this Framework.