Guides Concerning the Use of Endorsements and Testimonials in Advertising

Citation
Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255), 73 Fed. Reg. 72374 (Nov. 28, 2008) (full-text).

Overview
The FTC issued updated guidelines for testimonials and endorsements, updating a policy established in 1980. As part of the change, the FTC said that bloggers who make a product endorsement must disclose any material connections with the seller of the product or service.