Banner ad

A banner ad “consists of a short phrase appearing on an Internet user’s computer screen that encourages the reader to ‘click’ on the banner, which either results in the reader being provided with more information about the product or takes the reader to another Internet site sponsored by the advertiser.” America Online, Inc. v. National Health Care Discount, Inc., 121 F. Supp. 2d 1255, 1259 n.2 (N.D. Iowa 2000).