Business-to-government

Business-to-government (B2G) is a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products and services to government agencies through integrated marketing communications techniques, such as strategic public relations, branding, marcom, advertising, and web-based communications.

B2G networks allow businesses to bid on government RFPs in a reverse auction fashion. Public sector organizations (PSOs) post tenders in the form of RFPs, RFIs, RFQs, etc. and suppliers respond to them.