Better Business Bureau

United States
The Better Business Bureau's (BBB) mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:


 * Creating a community of trustworthy businesses
 * Setting standards for marketplace trust
 * Encouraging and supporting best practices
 * Celebrating marketplace role models, and;
 * Denouncing substandard marketplace behavior

BBB sees trust as a function of two primary factors &mdash; integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.