Content targeting

Definition
Content targeting is

"a different form of paid inclusion than the normal keyword-based search queries. The difference between content targeting and other forms of paid inclusion is that content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of a web page with search queries. The content of the advertisements match the content of the search query and are relevant on more than just a keyword level. This form of advertising can be more precise than keyword searches, and can help advertising companies get better results from the money spent on advertising."