Mobile marketing

Definition
Mobile marketing is broadly defined as

"the use of the mobile medium as a means of marketing communication”[1] or “distribution of any kind of promotional or advertising messages to customer through wireless networks."

A more specific definition is:

"using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders."

In November 2009, the Mobile Marketing Association updated its definition of mobile marketing:

{{Quote}|a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. }}

Mobile marketing is commonly known as wireless marketing. However, wireless is not necessarily mobile. For instance, a consumer’s communications with a website from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications.