Interactive media

Interactive media refers to media that allows for active participation by the recipient, hence interactivity. While much traditional analog electronic media and print media qualifies as interactive media, the term is sometimes misunderstood as exclusive to digital media. The significant increase in possibilities for interactivity (especially over vast distances) brought by the Internet boosted the availability of digital interactive media.

Interactive media are often designed by information designers. As all media they rely on communication. In the case of computer games, for example, this is visual, acoustic, and haptic communication between the user (player) and the game. In mobile telephony, the communication happens between two people and is purely acoustic at the first glance. Yet, according to media theory the cultural implications of the medium have to be taken into account. Thus, aspects like constant availability, customization of the mobile phone and Short Message Service are also part of the interactive medium called mobile telephony.