Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits. Anti-spam check. Do not fill this in!== Types and uses == === Self-promotion === One common form of Internet meme is created when a person, company, product, musical group, or the like is promoted on the Internet for its pop culture value. [[Vanity site]]s, for example, are among the first recognized Internet memes. === Inadvertent celebrity === Often, a person or company becomes infamous (or indeed famous) by virtue of an embarrassing [[video]], [[e-mail]], or other act. === Urban rumors and hoaxes === Many Internet memes are urban legends, [[fraud]] schemes, [[slander]] or false news stories that are either planted deliberately to become an Internet meme, evolve by mistake or rumor, or that jump from an [[offline]] source to the [[Internet]]. A relatively common example is the 2012 doomsday prediction. It is also common to create fake "for sale" listings on sites such as [[Craigslist]] or [[eBay]] for no other reason than to amuse people. Other [[website]]s collect lists of such hoaxes or offer services by which users can fact-check popular claims they find on the [[Internet]] in order to determine their source and whether or not they are true. === Advertising and marketing === Public relations, [[advertising]], and marketing professionals have embraced Internet memes as a form of [[viral marketing]] to create [[marketing buzz]] for their product or service. Internet memes are seen as cost-effective, and because of their (sometimes self-conscious) faddishness, a way to create an image of cleverness or trendiness. Marketers, for example, use Internet memes to create interest in films that would otherwise not generate positive publicity among critics. Political operatives use Internet memes to shape opinion. Used in the context of public relations, the term would be more of an [[advertising]] [[buzzword]] than a proper Internet meme, although there is still an implication that the interest in the [[content]] is for purposes of trivia, ephemera, or frivolity rather than straightforward [[advertising]] and news. Summary: Please note that all contributions to the The IT Law Wiki are considered to be released under the CC-BY-SA Cancel Editing help (opens in new window) Retrieved from "https://itlaw.wikia.org/wiki/Internet_meme"