The IT Law Wiki
(Adding categories)
Line 7: Line 7:
 
== References ==
 
== References ==
 
<references />
 
<references />
  +
[[Category:Definition]]
  +
[[Category:Advertising]]
  +
[[Category:Broadcasting]]

Revision as of 23:53, 26 July 2019

Definition

Addressable television advertising is

[t]argeted advertising that appears on smart televisions, via set-top boxes or on online television catch-up services.[1]

References