Advertising results are
|“||produced by allowing advertisers to bid on and pay for the use of keyword search terms. When a search engine user enters keywords that have been bid on, lists of links to the websites of successful bidders are displayed in a special position on the user's web browser. "Advertising results" generally appear to the right of the organic search results.||”|
- Habush v. Cannon, 2013 WL 627251 (Wis. Ct. App. Feb. 21, 2013).