Definition[edit | edit source]

B2C is an acronym for business-to-consumer or business-to-customer, which refers to

a type of business/website/technology which focuses on transactions between businesses and consumers, as opposed to business-to-business (B2B) transactions.
the processes by which enterprises conduct business electronically with their customers and/or public at large using the Internet as the enabling technology.[1]

Overview[edit | edit source]

Between 1999 and 2007, the United States economy enjoyed an increase of over 500 percent in business-to-consumer online commerce.[2]

References[edit | edit source]

  1. ISACA, Interactive Glossary & Term Translations (full-text).
  2. U.S. Census Bureau, ‘‘E-Stats’’ (May 28, 2009).
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