Broadband[edit | edit source]
Trademark law[edit | edit source]
A brand is a name or symbol chosen by a company to uniquely identify a set of products and/or services that the company has established or hopes to establish in the minds of its customers as an indication of certain levels of quality and trustworthiness. A brand is usually established through extensive marketing, particularly advertising, and by satisfying customer expectations with the product or service. A brand is valuable to a company because it encourages repeat purchases.