Definition[]
Confirmed opt-in
| “ | [occurs when a] user has elected to receive e-mail newsletters or stand-alone commercial messages. A confirmation e-mail is sent, but user is not required to take further action in order to be included on the list. The confirmation e-mail includes the opportunity to cancel subscription.[1] | ” |
| “ | [t]he process used for verifying a mobile subscriber's intention, and for gaining the subscriber's explicit agreement to participate in a mobile program/initiative.[2] | ” |
References[]
- ↑ Council for Responsible E-mail, E-mail Delivery Best Practices for Marketers and List Owners 3 (Oct. 2005) (full-text).
- ↑ Mobile Marketing Industry Glossary, at 9.