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{{Quote|[[advertising]] that is selected based on the [[content]] currently being viewed by the [[data subject]]. In the case of a [[search engine]], [[content]] may be derived from the [[search keyword]]s, the previous [[search query]] or the [[user]]'s [[IP address]] if it indicates their likely geographical location.<ref>[[Opinion 2/2010 on Online Behavioural Advertising]], at 5 n.2.</ref>}} |
{{Quote|[[advertising]] that is selected based on the [[content]] currently being viewed by the [[data subject]]. In the case of a [[search engine]], [[content]] may be derived from the [[search keyword]]s, the previous [[search query]] or the [[user]]'s [[IP address]] if it indicates their likely geographical location.<ref>[[Opinion 2/2010 on Online Behavioural Advertising]], at 5 n.2.</ref>}} |
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| − | {{Quote|[[advertising]] based on a [[consumer]]'s current [[visit]] to a single [[web page]] or a single [[search query]] that involves no [[retention of data]] about the [[consumer]]'s [[online]] activities beyond that necessary for the immediate delivery of an [[ad]] or [[search]] result.<ref>[[Self-Regulatory Principles For Online Behavioral Advertising]], at iii. |
+ | {{Quote|[[advertising]] based on a [[consumer]]'s current [[visit]] to a single [[web page]] or a single [[search query]] that involves no [[retention of data]] about the [[consumer]]'s [[online]] activities beyond that necessary for the immediate delivery of an [[ad]] or [[search]] result.<ref>[[Self-Regulatory Principles For Online Behavioral Advertising]], at iii.</ref>}} |
== References == |
== References == |
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Latest revision as of 16:13, 3 November 2020
Definitions[]
Contextual advertising is
| “ | online advertising that does not involve the maintenance or storage of information about an individual beyond the current online session with a website or series of websites. Contextual advertising generate relevant advertisements based on the content of a webpage.[1] | ” |
| “ | advertising that is selected based on the content currently being viewed by the data subject. In the case of a search engine, content may be derived from the search keywords, the previous search query or the user's IP address if it indicates their likely geographical location.[2] | ” |
| “ | advertising based on a consumer's current visit to a single web page or a single search query that involves no retention of data about the consumer's online activities beyond that necessary for the immediate delivery of an ad or search result.[3] | ” |