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Definition[]

Data analytics (DA) is the

[a]nalysis of the large and constantly changing sets of data generated by Internet-connected devices and by online activities such as e-commerce transactions, social network postings, and machine-generated activity logs. Analysis of these large data sets is seen as a way for companies, governments, and other institutions to better understand consumer behavior and improve the ways products and services are designed, developed, marketed, and delivered.[1]

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