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== Definition ==
 
== Definition ==
   
An '''endorsement''' is
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An '''endorsement''' means
   
{{Quote|any [[advertising]] message (including verbal statements, demonstrations, or depictions of the name, signature, [[likeness]] or other identifying personal characteristics of an individual or the name or seal of an organization) that [[consumer]]s are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring [[advertiser]], even if the views expressed by that party are identical to those of the sponsoring [[advertiser]]."<ref>16 C.F.R. § 250.0(b).</ref>}}
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{{Quote|any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, [[likeness]] or other identifying personal characteristics of an individual or the name or seal of an organization) that [[consumer]]s are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring [[advertiser]], even if the views expressed by that party are identical to those of the sponsoring [[advertiser]]."<ref>16 C.F.R. § 250.0(b).</ref>}}
   
 
== References ==
 
== References ==

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