The IT Law Wiki
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== Definition ==
 
== Definition ==
   
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An '''endorsement''' means
An '''endorsement''' means "any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser."<ref>16 C.F.R. § 250.0(b).</ref>
 
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{{Quote|any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, [[likeness]] or other identifying personal characteristics of an individual or the name or seal of an organization) that [[consumer]]s are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring [[advertiser]], even if the views expressed by that party are identical to those of the sponsoring [[advertiser]]."<ref>16 C.F.R. § 250.0(b).</ref>}}
   
 
== References ==
 
== References ==

Revision as of 08:41, 12 July 2011

Definition

An endorsement means

any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser."[1]

References

  1. 16 C.F.R. § 250.0(b).