Overview[edit | edit source]
The European Convention on Transfrontier Television (ETS No.132) lays down a number of rules for the free and unhindered circulation of television programmes across the countries concerned. The Convention was the first legal instrument to define at the wider European level a number of common principles for the transfrontier circulation of television programmes. The objectives and principles and the field of application of the Convention and the Directive are nearly the same.
- freedom of expression, reception, and retransmission;
- right of reply (transfrontier character of this right and other comparable recourse);
- pornography, violence, incitement to racial hatred, etc. (it forbids such acts), and youth protection;
- the screening of European works, for a majority of screen time, where practicable;
- the screening of cinema films (normally not until 2 years after first showing — 1 year in the case of films co-produced by the broadcaster);
- advertising standards (e.g. prohibition on the advertising of tobacco and medicines and medical treatments available only on prescription, restrictions on the advertising of certain products such as alcoholic beverages);
- advertising time (normally not more than 15% of daily transmission time and not more than 20% of any one hour period);
- advertising breaks (for example, twice during a ninety minute feature film, none during a news or current affairs programme lasting less than 30 minutes);
- programme sponsorship rules.