This report focuses on location-based services ("LBS") — mobile services that combine information about a user's physical location with online connectivity and are transforming the way Americans work and play.
The Commission staff believes:
- LBS have tremendous potential to provide value and foster innovation to benefit the economy and consumers;
- LBS industry players face challenges as they attempt to provide consumers with appropriate notice and choice with respect to the use of the data generated by LBS and the devices and networks that host them;
- Industry is taking steps to respond to these challenges but the degree of responsiveness varies among companies and industry segments; and
- New issues continue to emerge that need to be addressed, timely and responsively.