Definition[edit | edit source]

A logo (Greek λογότυπος = logotypos) is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

Overview[edit | edit source]

Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.


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