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'''Non-personalized advertising''' is |
'''Non-personalized advertising''' is |
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| − | {{Quote|[[advertising]] and [[marketing]] that is based solely on a [[consumer]]'s [[personal information]] derived from the [[consumer]]'s current [[interaction]] with the business, with the exception of the [[consumer]]'s |
+ | {{Quote|[[advertising]] and [[marketing]] that is based solely on a [[consumer]]'s [[personal information]] derived from the [[consumer]]'s current [[interaction]] with the business, with the exception of the [[consumer]]'s [[precise geolocation]].<ref>Cal. Civ. Code § 1798.140(t).</ref>}} |
== References == |
== References == |
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Latest revision as of 05:27, 15 July 2021
Definition[]
Non-personalized advertising is
| “ | advertising and marketing that is based solely on a consumer's personal information derived from the consumer's current interaction with the business, with the exception of the consumer's precise geolocation.[1] | ” |
References[]
- ↑ Cal. Civ. Code § 1798.140(t).