Definition[]
On-demand commerce (also called the access economy) is a business model created by technology companies in which companies fulfill consumer demand by providing immediate access to goods and services.
Overview[]
"Two powerful forces have been speeding this trend toward on-demand workers and pushing it into more parts of the economy. First is the availability of ubiquitous and inexpensive computing power, sophisticated applications, and cloud-based services of all kinds. 'Complex tasks, such as programming a computer or writing a legal brief, can now be divided into their component parts — and subcontracted to specialists around the world.'
'The other great force is changing social habits. Karl Marx said that the world would be divided into people who owned the means of production — the idle rich — and people who worked for them. In fact it is increasingly being divided between people who have money but no time and people who have time but no money. The on-demand economy provides a way for these two groups to trade with each other.'"
Source[]
- "Overview" section: Irving Wladaawsky-Berger, "The Rise of the On-Demand Economy,"
Wall St. J. (Mar, 13, 2015) (full-text).