|“||[c]omparing one biometric reference to another biometric reference to identify a biometric subject.||”|
One-to-one refers to the business movement during Web 1.0 which leveraged database technology for targeting products, ads, and services to specific users with particular profile attributes. Amazon is a classic example of a company that performs "One-to-One Marketing" by offering users targeted offers and related products. Personalization is the term that later followed as a way of describing this evolution in Internet marketing.
One-to-one is the act of an individual communicating with another individual. The early Internet applications of e-mail, FTP and Telnet are characterized as "one-to-one," because they are primarily communication means from one individual (or computer) to another. Most one-to-one communication on the Internet today is instant messaging.
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