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A recent area of development is search engines that are specifically designed to build [[profile]]s of individuals based on [[personal data]] found on the [[Internet]]. |
A recent area of development is search engines that are specifically designed to build [[profile]]s of individuals based on [[personal data]] found on the [[Internet]]. |
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+ | :A search engine will find all [[web page]]s on the [[Internet]] with a particular word or phrase. Given the current state of search engine technology, that search will often produce a list of hundreds of [[web site]]s through which the [[user]] must sort in order to find what he or she is looking for. As a result, companies strongly prefer that their [[domain name]] be comprised of the company or brand [[trademark]] and the suffix .com.<ref>[[Sporty's Farm v. Sportsman's Market|Sporty's Farm L.L.C. v. Sportsman's Market, Inc.]], 202 F.3d 489, 493, 53 U.S.P.Q.2d (BNA) 1570 (2d Cir. 2000)([http://scholar.google.com/scholar_case?case=5242446295316298886&q=202+F.3d+489&hl=en&as_sdt=2002 full-text]).</ref> |
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== References == |
== References == |