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== Definition == |
== Definition == |
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| − | '''Search engine marketing''' ('''SEM''') is a form of [[Internet marketing]] that seeks to promote [[website]]s by increasing their visibility in [[search engine result page]]s ([[SERP]]s) through the use of [[search engine optimization]], [[paid placement]], [[contextual advertising]], and [[paid inclusion]]. |
+ | '''Search engine marketing''' ('''SEM''') is a form of [[Internet marketing]] that seeks to promote [[website]]s by increasing their visibility in [[search engine result page]]s ([[SERP]]s) through the use of [[search engine optimization]], [[paid placement]], [[contextual advertising]], and [[paid inclusion]].<ref>https://gkpmaker.com/what-are-the-benefits-of-local-seo-for-local-business/</ref> |
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Revision as of 14:16, 3 November 2020
Definition
Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[1]
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