the synchronization of our words and deeds as well as deliberate efforts to communicate and engage with intended audiences.
[f]ocused United States Government efforts to understand and engage key audiences to create, strengthen, or preserve conditions favorable for the advancement of United States Government interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power.
[a]dvancing national interests by using all defence means of communication to influence the attitudes and behaviours of people.
"DOD officials are seeking to approach strategic communication as a process that leaders, planners, and operators should follow to integrate audience and stakeholder perceptions into policy making, planning, and operations at every level." (See Figure 1.)