Citation: Video Privacy Protection Act, 18 U.S.C. §2710.
The Video Privacy Protection Act (VPPA) addresses information about consumers' videotape purchases and rentals. The Act requires companies that sell or rent videotapes to obtain written consent from consumers to disclose the consumers' personally identifiable information (i.e., information that identifies the consumer as having requested or obtained specific video material or services). Companies may disclose lists of consumer names and addresses only if they first give consumers an opportunity to opt-out of such information disclosure.